Friday, January 29, 2010
Sunday, January 10, 2010
Bindia,women oriented show on P7
Bindia, a talk show on P7 News Channel focuses on women issues. As the name suggests, it deals with all the aspects of women. The show covers all the aspects of women from being a house wife to a career oriented women.The traditional role of the Indian woman was of a typical housewife who was literally confined to the four walls of her home but now women in India have felt the need to redeem their status and work towards the betterment of the women in general and the society in particular.
“Bindia”, the bounty of a woman, the symbol of feminine, the identity of our culture, is the value of our society. According to the experts “Women are becoming increasingly visible in the domestic and international sphere in media, entertainment, business, IT, politics and literature. Whether it is Kali for Women, a women specific publishing house or the Electrolux – FE Awards for businesswomen, there is increasing recognition of female achievers and the emergence of powerful Indian women”.The panel experts being a social activist and psychiatrist respectively, zeroes down the analysis after the dive into the fullest depth of each and every issue. The experts also inform about the levels of the women's empowerment framework, namely- welfare, access, mobilisation and control. Development and education are the two most important factors for determinant the status of women in any society, particularly in the traditional societies like India.
Unique state of the art presentation highlights and debates the position as well as the views of the different segments of the societies directly at the grass root level. The direct conversations with the viewers are a unique facility for the viewers. In the queue of attraction stands the last segment consisting of a brief story highlighting the heroin of the week. In brief “Bindia” speaks the women world.
P7 is all set to touch new heights
Pearls Broadcasting Corporation Pvt Ltd. is all gearing up to make a big mark in the Indian media world with its recently launched Hindi news network P7. Launched on March 27th in the Delhi, P7 entered to the screens of metropolitan city Mumbai on September 23rd.
Pearls has invested approximately Rs 400 million in P7 News. To commence the Mumbai operations and provide with an efficient distribution platform for its news channel, the company has funded around Rs 50 million to tie up with the cable networks in the Mumbai region and around Rs 80 million overall.
P7 has done tie-ups with some major cable networks Incablenet, Hathway Cable & Datacom, Scod18 and Wire & Wireless India Ltd (WWIL). The channel is available on Essel Group’s direct-to-home (DTH) company Dish TV and DD Direct Plus.
Pearls is looking to create a high-definition-ready news operation using its Broadcast MediaLibrary/MediaClient (BML/MCL) digital video platform in India. For the purpose, it has selected SeaChange Video Servers for their News Channel - P7 News. SeaChange International is the video-on-demand, IPTV, broadcast and advertising systems leader.
The channel has become increasing popular among the Hindi speaking belt Madhya Pradesh, Chhattisgarh, Uttar Pradesh, Gujarat and Delhi. The channel is already available in other Hindi speaking markets. The channel has spent around Rs 80 million on distribution. P7 is available in the states including Madhya Pradesh, Chhattisgarh, Uttar Pradesh and Gujarat and has signed a deal with Gujarat Telelink Private Ltd (GTPL).
The channel has a staff count of 375 across 11 bureaus. The channel has six OB-vans for news gathering and an association with 600 stringers across the nation for news. Within six months of launch, the channel has roped in advertisers like Coca-Cola, Bata, and Morepen apart from a clutch of real estate companies.
The major focus remains on the variation in the content it would offer to its viewers. P 7 covers various programmes such as Stylista, Health Care, Grahon ki shatranj, Real estate, Bindia, Kaida Kanoon, and Speed. The channel provides an entire spectrum of emotions to their viewer that is well captured in its tagline – ‘Ek Umeed’ (A ray of Hope).
Pearls Group has a wide array of business interests spanning real estate, tourism, TV & film production and print publication.
Pearls has invested approximately Rs 400 million in P7 News. To commence the Mumbai operations and provide with an efficient distribution platform for its news channel, the company has funded around Rs 50 million to tie up with the cable networks in the Mumbai region and around Rs 80 million overall.
P7 has done tie-ups with some major cable networks Incablenet, Hathway Cable & Datacom, Scod18 and Wire & Wireless India Ltd (WWIL). The channel is available on Essel Group’s direct-to-home (DTH) company Dish TV and DD Direct Plus.
Pearls is looking to create a high-definition-ready news operation using its Broadcast MediaLibrary/MediaClient (BML/MCL) digital video platform in India. For the purpose, it has selected SeaChange Video Servers for their News Channel - P7 News. SeaChange International is the video-on-demand, IPTV, broadcast and advertising systems leader.
The channel has become increasing popular among the Hindi speaking belt Madhya Pradesh, Chhattisgarh, Uttar Pradesh, Gujarat and Delhi. The channel is already available in other Hindi speaking markets. The channel has spent around Rs 80 million on distribution. P7 is available in the states including Madhya Pradesh, Chhattisgarh, Uttar Pradesh and Gujarat and has signed a deal with Gujarat Telelink Private Ltd (GTPL).
The channel has a staff count of 375 across 11 bureaus. The channel has six OB-vans for news gathering and an association with 600 stringers across the nation for news. Within six months of launch, the channel has roped in advertisers like Coca-Cola, Bata, and Morepen apart from a clutch of real estate companies.
The major focus remains on the variation in the content it would offer to its viewers. P 7 covers various programmes such as Stylista, Health Care, Grahon ki shatranj, Real estate, Bindia, Kaida Kanoon, and Speed. The channel provides an entire spectrum of emotions to their viewer that is well captured in its tagline – ‘Ek Umeed’ (A ray of Hope).
Pearls Group has a wide array of business interests spanning real estate, tourism, TV & film production and print publication.
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