Thursday, December 10, 2009

P7 most watched hindi news channel across Mumbai

P7 News Channel has been rated as most watched Hindi News Channel across various audience groups’ crossways Mumbai. P7 with its team of most trusted experts and leader network of correspondents emerged as Mumbai’s most watched Hindi News Channel with 14.4% viewership in 48th week. (Source: TAM)

P7 has consistently been delivering very good ratings. The channel has shown consistent growth and is ahead of various other Hindi channels. The ratings have proven the channels zest for better and healthier news which reaches out to large number of masses.

Mr. Jyoti Narain Director, P7 News Channel, says “P7 is setting principles for better journalism and inclusive exposure on the issues that matters to the viewers. The ratings only go towards passing our leadership amongst Hindi News Channels. The outcome imitates the viewers’ buoyancy that the channel will always bring them news that they can trust".

Pearls’ is looking to create a high-definition-ready news operation using its Broadcast Media Library/Media Client (BML/MCL) digital video platform in India. For the purpose, it has selected Sea Change Video Servers for their News Channel - P7 News. Sea Change International is the video-on-demand, IPTV, broadcast and advertising systems leader.

P7 is proud of its flagship show “BINDIA” which focuses on women issues as the name suggests and is doing well with the audiences. BINDIA deals with all the aspects of women. The unique state of the art presentation highlights and debates the position as well as the views of the different segments of the societies directly at the grass root level. And also, P7 covers various programmes such as Stylista, Health Care, Grahon ki shatranj, Real estate, Bindia, Kaida Kanoon and Speed and Sports related programmes like Boundary Line, Career Mantra, and Campus Round up.

P7 News Channel programs cover all aspects of human life, and present news in most sincere and real way. It is this endless hunt to provide the best of News Programming backed with unprejudiced editorial that makes P7 the final expression in News.

The channel prime focus is on social and development stories across the country. The channel provides an entire spectrum of emotions to its viewers that is well captured in its tagline – ‘Ek Umeed’ (A ray of Hope). The Pearls Group entered the world of Infotainment and Media on November 2008, and launched P7 News channel on 27th March 2009. After the channel’s success in Delhi, there has been no looking back for the channel.

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